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The national competition, now in its 13th year, is one of the UK’s largest student and graduate business pitching competitions which supports aspiring entrepreneurs throughout the UK. It has significantly contributed to the UK’s startup ecosystem by providing over £900,000 in equity-free funding since its inception, helping to accelerate and grow a wide range of innovative businesses over the years.
Recognised as one of the top start-ups in the UK
This year’s Santander X UK Awards feature two categories: University and Startup. With over 1500+ applications, we at Persium secured our place in the final 6 in the Startup category, having gone through two rounds of online applications, and two rounds of in-person pitch battles in the quarter-finals and semi-finals, which was conducted at the Oval cricket ground.
The final took place on 7th December at Unity Place, Santander’s new headquarters in Milton Keynes.
Persium earned its place in the final through its unwavering commitment towards tackling one of the planet’s most pressing challenges. Co-Founder Alex Yousefian further elaborated; ‘Our mission is clear: to make cities smarter, cleaner, and healthier. For Persium to be recognised as a leading start-up for tackling air pollution allows us to get even closer to achieving that mission. We are incredibly excited for what the future holds’.